About BrainBox

If you’ve ever been stuck in traffic, you may have invented a game to help pass the time. Gary Wyatt did: he’d create words from car numberplates and then make words from the letters, linking them to birds, fish, mammals, and other fun categories. In 1991 he turned this idea into his first board game, Alpha Animals. He printed a thousand copies and purchased a pitch at the Alexandra Palace Gift Fair to test the market. By the end of the fair Gary had sold almost all of the games, and shortly after The Green Board Game Company Limited was incorporated on 25th February 1991.

After sixteen years of developing a plethora of successful games, GBG (as it’s known to its friends) launched a new gameplay concept in 2007: BrainBox World, the title that gave birth to the now world-renowned BrainBox range. These days there are over 40 different titles, sold across 57 countries and published in 26 languages! How many have you tried?

The parameters Gary first set still hold true today; a game should be quick, easy to play, have the flexibility to cross age play, with scope to bring young and old together. A BrainBox game is always both fun and educational. Gary wanted to ensure there was a Green Board Game for everyone; quality games to be played again and again, able to stand the test of time, to be passed from generation to generation. Almost thirty years after the company was founded, it still holds true to its original core of making learning fun through play. Play together – learn together!

What the 'green' means

So why are we ‘Green’ Board Games? All those years ago we recognised the importance of our environment. Gary had ecological and ethical ambitions, so from the beginning all the products were made as ‘green’ as possible. To this day all the games are made from at least 70% recycled materials and are all recyclable. We are constantly reviewing our CSR approach and finding new sustainable ways of sourcing. Our production partnerships are centred around an ethical approach across all areas of business.